Data-Driven Copywriting for Your Marketing Strategy

Streamline your marketing and strengthen your impact by hiring a strategy-first copywriter today

Where Strategy and Storytelling Take Shape

Let's Flex Your Brand’s Potential

As a boutique fitness owner, you’ve spent time, money, and your literal sweat to build a business where people can move their bodies and strengthen their minds. 

  • You’ve created the workout program

  • You’ve purchased the equipment

  • You’ve hired the best trainers, teachers, and coaches (including yourself, of course)

  • You’ve researched the best ways to coach or lead a class

  • You’ve found the perfect location and built it into a space filled with light, movement, and hard work

And after exerting so much effort to build something you love… You’re not getting the word out fast enough.

Maybe you’ve… 

  • Collected a ton of data like you’re “supposed to,” but have no clue how to use it effectively 

  • Built a social platform and website, but aren’t sure how to create a solid marketing plan

  • Tried to provide helpful fitness content, but can’t seem to get it in front of the right people

  • Dabbled around social media, but are fighting an always-changing algorithm 

You feel like you’re on your own – running around a track over and over again, but with no coach telling you how fast you should be or building you a program to follow. 

You don’t have to be alone.

I’m Allie – a copywriter and digital marketing strategist who’s ready to make your process flow like a well-built yoga class. I’m here to help. 

Imagine your business running smoothly…

  • You wake up Monday morning hearing that 20 more people saw your services and inquired, before you even finished your coffee! 

  • You get to your office to put the final touches on your routines for the day and your marketing plan is clear – no additional work is needed there today. 

  • You check in with your copywriter for next month’s marketing materials; of course, they’re on track. 

Time to do what you do best: create a space where people can make healthy choices, strengthen their bodies, and nurture their souls.  

Together, we can create something strategic and intentional that moves your brand from being just “another place to work out” to being a home base for your customers’ healthy lifestyle. 

Through creating compelling copywriting based on your data, your values, and your business goals, we make a plan and I deliver.

It's as simple as that.

What does that look like? That depends on what you want. 

  • Want to optimize your website so your ideal clients find you organically? 

  • How about creating a kickass email list that earns you more sales and builds a real connection with your followers? 

  • Want to provide real wellness content that draws in the right people who will love your business?  

  • How about diversifying your marketing strategy to make social media work for you regardless of the ever-changing algorithm? 

All of these goals are achievable with a solid copywriting strategy incorporated into your marketing plan. I can help!

Ready for a copywriter to help take your business to the next level?

How to know if you’re a good fit

Just as certain people prefer yoga or Pilates to CrossFit and others love strength training but won’t be caught dead on an elliptical, some businesses are better fits for my copywriting services than others. 

 I help health and wellness professionals who:

  • Care about finding the right clients for their services 

  • Have high integrity and won’t sell a client on a service they don’t want

  • Believe in their service 

  • Promote a safe environment for people to become healthy and strong

Industries include (but aren’t limited to):

  • Fitness studios such as yoga, pilates, barre, zumba

  • Specialized training studios such as martial arts, dance, boxing, gymnastics 

  • Personal trainers (in person or online platforms)

  • Holistic wellness studios (meditation, physical therapy)

  • Crossfit boxes

  • Open gyms

Do you think we’d be good together? Let’s chat and see what I can do to help strengthen and grow your business!

Services and Rates

Packages

All of my packages include:

  • 1 package strategy session

  • Content research/analysis/optimization – including SEO optimization where applicable

  • The written copy 

  • 2 revision rounds:

    • A brand voice revision round

    • A final revision round

Looking for the perfect custom package for your needs? Tailor your business package even further with my Bespoke Custom options. Schedule a consultation to discuss.

Looking for a long-term partnership? Ask me about my monthly retainer options.

Funnel-Optimized Packages

New Launch Package – $3,300

What You'll Get:

  • Full-funnel copy designed to quickly transition interested leads to paying customers for a new or highlighted product or service

  • Single product/service targeted copy designed for promoting and selling a single service

How You’ll Get It:

  • 1 landing page (approximately 1000-2000 words)

  • 1 lead magnet (approximately 500 words)

  • 8 brand-voice optimized social media posts (approximately 250 words or less)

  • 1 nurture and sales combo email sequence (8 emails)

New Branding Package – $2,450

What You'll Get:

  • Top-of-funnel and mid-funnel copy designed to build or refresh your brand

  • Cohesive copy designed to flow across each format to provide a consistent message

  • Authority-building, trust-building, and nurturing copy designed to draw in customers

How You’ll Get It:

  • 5 web copy pages (between 800-2,000 words per page)

  • 1 welcome email sequence (5 emails)

  • 1 lead magnet (approximately 500 words)

  • 1 brand voice guide

Organic Traffic Package – $1,600

What You'll Get:

  • Top-of-funnel and mid-funnel copy designed to draw interested leads from social media to your website

  • Brand-focused content used to grow both organic leads (SEO) and active leads (social media)

  • 4 SEO-optimized blogs (approximately 1200-1500 words)

  • 8 brand-voice optimized social media posts (approximately 250 words or less)

  • 2 email newsletters

How You’ll Get It:

Single Service Packages

Web Copy Package – starting at $1,500

What You'll Get:

  • SEO-optimized website designed to

    • Draw in organic leads

    • Increase your business’s digital authority

    • Build know, like, and trust factors with your current and potential customers

How You’ll Get It:

  • Full web copy makeover or new build website copy

  • Package minimum - 5 web pages per website (between 800-2,000 words per page)

Blog Package – starting at $1,000

What You'll Get:

  • Long-form blogs designed to

    • inspire action driven by your brand objectives

    • build a relationship with your clients

    • increase SEO momentum and digital authority

    • Intended to create an organic audience over time with less dependence on social media trends and algorithms

How You’ll Get It:

  • SEO-optimized blogs (estimated between 1,200-1,500 words per blog)

  • Package minimum – 4 blogs

Email Package – starting at $400

  • Intentional email sequences designed to

    • nurture your audience

    • build authority and trust

    • improve your brand presence

    • increase direct sales or promotions

What You'll Get:

  • Copywritten email sequences tailored to your brand goals

  • Package minimum - 4 emails (estimated 300-500 words)

How You’ll Get It:

Ready to get started?

Portfolio

Want to see what compelling copy looks like?

Here you’ll find sample pieces designed to capture attention, build trust, and inspire action. My work is intentionally designed to showcase your brand’s values, goals, and intentions while utilizing a customer-first approach to copywriting: your target audience is reached, nurtured, and compelled to act.

Water and Weight Loss blog preview

Water and Weight Loss: Is Its Power Over-Hyped or Useful? (fictional business)

    • Mid-funnel

    • Designed to be a welcome sequence to customers who opted into the free lead magnet

    • Provides the lead magnet the customer opted into via the website

    • Welcomes the customer to the business

    • Begins to nurture the brand relationship

    • Matches the brand’s focus on being a fun, lively, and welcoming studio for beginner dancers

    • Prioritizes copywriting goals to build “know, like, and trust” factors

    • Follows a common copywriting email sequence to evoke positive emotion, calm fears, and prime the reader for the call to action without feeling “scammy”

      • Email 1 builds trust, provides the opt-in, and calms fears

      • Email 2 prioritizes storytelling and builds excitement for the studio

      • Email 3 encourages the reader to take a small action and warms them up for a larger action in the future

      • Email 4 focuses on social proof and builds on liking, authority, and unity persuasion techniques encouraging the reader to see themselves in the studio

      • Email 5 gives the big call to action, provides reassurance with more social proof, and continues to nurture the relationship through “know, like, and trust” factors

Sales Page intro image

Movement Magic online fitness trainer (fictional business)

    • Bottom of funnel

    • Designed to be the final landing page before a customer purchases the service

    • Makes the sale

    • Showcases the benefits and features of the service to the customer

    • Converts viewers who are familiar with the influencer’s free content to paying customers

    • Matches the brand’s focus on feminine strength with empathetic and encouraging language

    • Utilizes the CLASS methodology (Confirm beliefs, Legitimize feelings, show the Advantage, Share values, and Slam bad guys)

    • Focuses on copywriting techniques based on empathy, validation, and evoking emotion

    • Showcases benefits, not just features

    • Provides a clear call to action

welcome email sequence preview image

Charisma Ballroom dance studio (fictional business)

    • Top of funnel

    • Designed to be discovered through a Google search or social media promotion

    • Nurtures the audience by answering a common question asked by their target audience

    • Builds long-term SEO authority by utilizing strategic keywords that would be searched on Google

    • Showcases the business’s authority as a health and wellness coach by providing data-backed opinions

    • Matches the brand’s focus on matter-of-fact advice that balances practical solutions with empathy

    • Uses a conversational tone balanced with real data

    • Focuses on a specific SEO-searchable keyword

    • Builds a connection with the audience

    • Provides a clear call to action

    • Utilizes persuasive techniques focusing on authority, consistency, social proof, and unity

Why Me

allie cook smiling and looking down

Hi! I’m Allie – a prior insurance underwriter/analyst turned strategic copywriter

As a health and wellness business owner, there’s something that draws you to helping people become their best selves.

  • Maybe you always wanted to be an entrepreneur.

  • Maybe you found your calling after years of searching, like me.

But you love your business and want to see it succeed. You’re passionate about what you do and committed to your vision. 

And sometimes you need a little help to ensure your message is reaching the right audience and driving the results you want. That’s where I come in. 

With a background in both analytics and writing, I specialize in helping business owners just like you tell their stories in a way that resonates and inspires action. I transitioned into strategic copywriting after spending years in the insurance and financial industries. My goal? To combine my analytical skills with my passion for clear, persuasive communication. 

Allie Cook Consulting was born. 

My approach to copywriting combines strategy with creativity and balances data-driven insights with compelling storytelling to ensure your brand’s voice drives your results. Whether you’re looking for website copy, email campaigns, blog posts, product launches, or anything in between, I’ll work with you to craft content that prioritizes your goals and showcases your value.

I’m here to help you turn your business’s potential into reality. Let’s work together to make sure your message is heard.

Ready to get started?