Data-Driven Copywriting for Your Marketing Strategy
I’m all about managing risk and providing value. Maximize your investment and minimize your risk profile by hiring a strategy-first copywriter today.
Where Spreadsheets and Storytelling Collide
Welcome
Too many small businesses either have a ton of data but no clue how to use it effectively or they have no data and no clue how to incorporate it into their plan. They want something from nothing.
Either way, they’re on their own. But you don’t have to be.
Imagine your business running smoothly. You wake up Monday morning hearing that 20 more people saw your services and inquired – before you even finished your coffee! You log in for the day and your marketing plan is clear – no additional work is needed there today. You check in with your copywriter for next month’s marketing materials; of course, they’re on track.
And now you get to do what you do best: You focus your energy on creating products and working with your customers to make their dreams a reality.
Together, we can create something strategic and intentional that moves your brand from “selling something” to creating a lifestyle your customers can’t wait to have. Through creating compelling copywriting based on your data, your values, and your business goals, we make a plan and I deliver.
It's as simple as that.
What does that look like? That depends on what you want.
Want to optimize your website so your ideal clients find you organically?
How about creating a kickass email list that earns you more sales and builds a real connection with your followers?
Want to gain more followers on your socials?
How about diversifying your marketing strategy to depend less on social media and the ever-changing algorithm?
All of these goals are achievable with a solid copywriting strategy incorporated into your marketing plan. I can help!
Ready for a copywriter to help take your business to the next level?
How It Works
Step 1: You schedule your free consult
Step 2: We hop on a video call
Step 3: I send you an email proposal with package options that fit your needs
Step 4: We decide to work together!
You complete the necessary contracts/invoices to get on the schedule and we’re off
Ready to get started?
Why Me
Hi! I’m Allie – a prior insurance underwriter/analyst turned strategic copywriter
As a business owner, there’s something that draws you to the life. Maybe you always wanted to be an entrepreneur. Maybe you found your calling after years of searching, like me. But you love your business and want to see it succeed. You’re passionate about what you do and committed to your vision.
But sometimes you need a little help to ensure your message is reaching the right audience and driving the results you want. That’s where I come in.
With a background in both analytics and writing, I specialize in helping business owners just like you tell their stories in a way that resonates and inspires action. I transitioned into strategic copywriting after spending years in the insurance and financial industries. My goal? To combine my analytical skills with my passion for clear, persuasive communication.
Allie Cook Consulting was born.
My approach to copywriting combines strategy with creativity and balances data-driven insights with compelling storytelling to ensure your brand’s voice drives your results. Whether you’re looking for website copy, email campaigns, blog posts, product launches, or anything in between, I’ll work with you to craft content that prioritizes your goals and showcases your value.
I’m here to help you turn your business’s potential into reality. Let’s work together to make sure your message is heard.
Ready to get started?
Services and Rates
Packages
All of my packages include:
1 package strategy session
Content research/analysis/optimization – including SEO optimization where applicable
The written copy
2 revision rounds:
A brand voice revision round
A final revision round
Funnel-Optimized Packages
New Branding Package – $2,450
What You'll Get:
Top-of-funnel and mid-funnel copy designed to build or refresh your brand
Cohesive copy designed to flow across each format to provide a consistent message
Authority-building, trust-building, and nurturing copy designed to draw in customers
How You’ll Get It:
5 web copy pages
1 welcome email sequence (5 emails)
1 lead magnet
1 brand voice guide
Social Media Package – $1,600
What You'll Get:
Top-of-funnel and mid-funnel copy designed to draw interested leads from social media to your website
Brand-focused content used to grow both organic leads (SEO) and active leads (social media)
How You’ll Get It:
4 SEO-optimized blogs (approximately 1200-1500 words)
8 brand-voice optimized social media posts (approximately 250 words or less)
2 email newsletters
E-commerce Package – $1,550
What You'll Get:
Full-funnel copy designed to quickly transition interested leads to paying customers
Product-guided copy designed for seasonal promotions
How You’ll Get It:
8 brand-voice optimized social media posts
1 email welcome sequence (5 emails)
1 e-commerce sales sequence (3 emails)
10 product descriptions
Single Service Packages
Web Copy Package – starting at $1,500
What You'll Get:
SEO-optimized website designed to
Draw in organic leads
Increase your business’s digital authority
Build know, like, and trust factors with your current and potential customers
How You’ll Get It:
Full web copy makeover or new build website copy
Package minimum - 5 web pages per website (between 800-2,000 words per page)
Blog Package – starting at $1,000
What You'll Get:
Long-form blogs designed to
inspire action driven by your brand objectives
build a relationship with your clients
increase SEO momentum and digital authority
Intended to create an organic audience over time with less dependence on social media trends and algorithms
How You’ll Get It:
4 SEO-optimized blogs (estimated between 1,200-1,500 words per blog)
Package minimum – 4 blogs
Ready to get started?
Email Package – starting at $320
What You'll Get:
Intentional email sequences designed to
nurture your audience
build authority and trust
improve your brand presence
increase direct sales or promotions
How You’ll Get It:
Copywritten email sequences tailored to your brand goals
Package minimum - 4 emails (estimated 300-500 words)
Looking for the perfect custom package for your needs? Tailor your business package even further with my Bespoke Custom options. Schedule a consultation to discuss.
Looking for a long-term partnership? Ask me about my monthly retainer options.
Portfolio
Want to see what compelling copy looks like?
Here you’ll find sample pieces designed to capture attention, build trust, and inspire action. My work is intentionally designed to showcase your brand’s values, goals, and intentions while utilizing a customer-first approach to copywriting: your target audience is reached, nurtured, and compelled to act.
Water and Weight Loss: Is Its Power Over-Hyped or Useful? (fictional business)
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Mid-funnel
Designed to be a welcome sequence to customers who opted into the free lead magnet
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Provides the lead magnet the customer opted into via the website
Welcomes the customer to the business
Begins to nurture the brand relationship
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Matches the brand’s focus on being a fun, lively, and welcoming studio for beginner dancers
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Prioritizes copywriting goals to build “know, like, and trust” factors
Follows a common copywriting email sequence to evoke positive emotion, calm fears, and prime the reader for the call to action without feeling “scammy”
Email 1 builds trust, provides the opt-in, and calms fears
Email 2 prioritizes storytelling and builds excitement for the studio
Email 3 encourages the reader to take a small action and warms them up for a larger action in the future
Email 4 focuses on social proof and builds on liking, authority, and unity persuasion techniques encouraging the reader to see themselves in the studio
Email 5 gives the big call to action, provides reassurance with more social proof, and continues to nurture the relationship through “know, like, and trust” factors
Movement Magic online fitness trainer (fictional business)
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Bottom of funnel
Designed to be the final landing page before a customer purchases the service
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Makes the sale
Showcases the benefits and features of the service to the customer
Converts viewers who are familiar with the influencer’s free content to paying customers
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Matches the brand’s focus on feminine strength with empathetic and encouraging language
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Utilizes the CLASS methodology (Confirm beliefs, Legitimize feelings, show the Advantage, Share values, and Slam bad guys)
Focuses on copywriting techniques based on empathy, validation, and evoking emotion
Showcases benefits, not just features
Provides a clear call to action
Charisma Ballroom dance studio (fictional business)
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Top of funnel
Designed to be discovered through a Google search or social media promotion
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Nurtures the audience by answering a common question asked by their target audience
Builds long-term SEO authority by utilizing strategic keywords that would be searched on Google
Showcases the business’s authority as a health and wellness coach by providing data-backed opinions
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Matches the brand’s focus on matter-of-fact advice that balances practical solutions with empathy
Uses a conversational tone balanced with real data
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Focuses on a specific SEO-searchable keyword
Builds a connection with the audience
Provides a clear call to action
Utilizes persuasive techniques focusing on authority, consistency, social proof, and unity